To further advertise the Kontor collection, I decided to create a double page spread that would be placed in a magazine. Magazines are typically kept for a longer period of time than newspapers because of their higher printing quality. Furthermore, a variety of businesses such as medical offices, dentists and hairdressers buy and keep magazines for their customers to read while waiting (Huebsch, 2017). There are several benefits to advertising in a magazine, some are listed below:

• History (magazines have been an important way to reach people for over 250 years, therefore showing their capability to reach people and deliver important information),
• Benefits (magazine advertising offers higher quality displays for businesses which give a clearer, crisp and gloss image which increases a businesses credibility, and further enhances their identity and image. Furthermore, a business can choose which magazine they wish to advertise in, meaning a business can choose a magazine with the same target audience in order to reach the desired people),
• Geography (even if a business is small, advertising in a magazine can mean a national reach. This therefore demonstrates how businesses can increase their audience range and gather potential clients),
• Time Frame (magazines are typically kept for longer due to their higher quality. Furthermore, consumers of a magazine may choose to keep it and read it later, meaning an advertisement can be kept at someones home or at another business for a long period of time, thus more people seeing this advertisement, and more potential customers).

Demographics of Kontor’s target audience illustrate that they would be in a profession that would allow them to go to the hairdressers, dentist, doctors or any other extraneous business, therefore, it will be highly likely that they would come across a magazine with Kontor’s advertisements in. Furthermore, people collect magazines to gain inspiration when decorating or re-decorating their homes. This conveys that they would further pick up a home furniture magazine which Kontor could have an advertisement in, and further gain more customers.

Below is the double page spread I designed in Adobe InDesign. It contains elements in design that are vital to make an advertisement look aesthetically pleasing, such as the consistent colour pallet and the use of grids and lines. Moreover, with a QR code and links to social media, it bridges the gap between print and digital, meaning all consumers will be able to access information about Kontor whatever platform or medium they are on.

I have included a paragraph about the designer on the left hand side of the double page spread. This is something I have seen on a couple graphic design magazines and it enables the consumers to understand more about the collection when they learn a little bit about the designers life. This therefore engages the reader as they become more inclined to buy the product, the more information they know.

Below is the final flat page design created in Adobe InDesign:

In order to present the magazine in a realistic situation, I created a mock up magazine where you can see the double page spread in Adobe Photoshop. I got the PNG image file created in Adobe Photoshop, then ‘warped’ the image in sections which gives it the effect that some parts have been lifted from the surface, how a magazine looks when opened in the middle for a centre spread. Furthermore, I created several layers beneath the spread to convey that there are page beneath the spread, like a realistic magazine. Lastly, I have given the finishing touches of the Kontor ident logo at the top left and bottom right of the page. This is so in advertisement purposes, the logo is the first and last thing you see regarding to the ‘Z reading pattern’, therefore, it will retain in the consumers mind to enhance brand image and identity. Below is the final product created in Adobe Photoshop:

Bibliography:

Huebsch, R. (2017) What Are the Benefits of Magazine Advertising? Chron. Available from http://smallbusiness.chron.com/benefits-magazine-advertising-3586.html [accessed 14 December 2017].