Logos are a visual cornerstone of a companies brand. It is the businesses identity which is visually expressed towards the audience (Bubba, 2017). The logo is the ‘face’ of the company, and through colours, lots, images and graphics they provide essential information about a company that allows customers to identify with the company’s core brand (Gilikin, 2017).

A well designed logo is an essential part of any company’s overall marketing strategy, therefore I designed various logo’s with different design techniques to attract the customers eye:

Above are 6 logo designs I created with similarities and variations surrounding 2017 design trends.

In order to decide which logo will be the final design. I took to Facebook and asked the population which design they preferred, along with a short description of what the brand is for (furniture collection).

Below is the PNG file I uploaded to Facebook, and used the ‘like buttons’ so people could distinguish which design they preferred:

Below are the response and ‘likes’ that were the outcome of the post:

Bibliography

Bubba (2017) 25 Posts on Why a Good Logo is Essential to Your Business. Branding Beat. Available from https://www.qualitylogoproducts.com/blog/25-posts-on-why-a-good-logo-is-essential/ [accessed 27 November 2017].

Gilikin, J. (2017) Importance of Logos in Business. Chron. Available from http://smallbusiness.chron.com/importance-logos-business-577.html [accessed 27 November 2017].