Made.com are an exclusively online furniture store, specialising in original furniture design at affordable prices. Made’s products come straight from the makers, there are no agents and no middle men, therefore cutting out any additional expenses. Their prices reflect the fact they have no middleman, offering affordable prices, yet with high quality and well designed products. Made believe they have the best craftsmen to build their products for high street top brands, still offering low costs.
Even though Made.com are online, they offer 4 showrooms for consumers to see some of the products in real life:
- Soho, London
- Redbrick, West Yorkshire
- Metquater, Liverpool
- The Mailbox, Birmingham
Below are some examples of the storage units that Made have to offer, in their home office section.
Majority of designs on this website are modern and contemporary. This illustrates how the market appreciates this type of style and that these products sell.
As well as creating my products, I may be dressing the scene to advertise the collection, therefore, here are some examples of modern and contemporary desks from Made, followed with storage compartments.
What Made would benefit from, is creating collections for consumers to browse through, rather than looking at each product individually. This would be more time effective for the consumer in todays busy society, and it would also give them inspiration if they are decorating a new space or re-decorating to modernise their property.
Made have clear and positive aims and objectives to provide high quality products at affordable prices. They are able to do this because of the fact they have no middle man; all products are delivered straight from the manufacturer, therefore acting as a wholesaler.
This is a method I wish to adopt for my collection of products. It means that I will be able to charge a relatively low and reasonable price, yet consumers still get good quality products as the collection will come straight from the manufacturers and be advertised online.