Task:

Moving onto using Blender specifically, I need to make a list stating everything that needs to be modelled.

In terms of the home office collection, below is a list of the products that will be in the collection specifically, and that will need marketing and advertising:

1. Large floor standing vase
2. Small table standing vase
3. Storage box for desk
4. Floor standing lamp
5. Wallpaper
6. Picture frame

The next thing to consider is building everything else in ‘the scene’; ‘the scene’ will be the home office environment that will be used in order to advertise the collection of products. Below is a list of what else needs modelling to make up the environment:

1. Home office shell (walls, floor)
2. Window
3. Desk
4. Chair
5. Additional furniture such as a bookshelf
6. Additional decorations such as a plant

I plan to model all of these items in Blender, then I will need to texture pain them (in blender or substance painter), then to be all placed together to make a short video that will be used as a online banner, or a YouTube video to advertise the collection. Furthermore, screenshots can be taken from this scene to aid print advertisements of the home office collection.

All elements that will be modelled will be textured as well, as everything in ‘the scene’ will be visible.

Adobe Dimension CC (formerly Project Felix) makes it easy for graphic designers to create high-quality, photorealistic 3D images. Composite 2D and 3D assets to build product shots, scene visualizations, and abstract art.

Adobe (2017) Introducing Adobe Dimension. 3D design made simple. Adobe. Available from https://www.adobe.com/uk/products/dimension.html [accessed 14 November 2017].

Fortunately, experimenting with Adobe Dimension has been relatively straight forward, as Adobe offer a tutorial you can follow, to grasp what the program is like, and how you can manoeuvre around it. Below are some screen shots of me following the first tutorial:

One issue I discovered while using this program is that my computer processor is not big enough, therefore the program was struggling to run, thus resulting in a poor quality of image and slow rendering. One way of resolving this would be to find a computer in the University that would have a processor big enough to run the programme at ease.

Positives about this program include if someone has no experience about 3D, thats ok, as the program does most of the work for you, such as perspective and environment lighting. Moreover, with it being an Adobe product, you are able to export files straight across from other programs such as Photoshop and Stock to create life-like environments.

Negatives about this program include that fact you have to purchase any models or environments from stock; you cannot import 3D models for other softwares such as blender. Another negative includes that fact that you have a limited selection of materials and objects, and if you wanted anymore, again you’d have to buy them.

To continue experimenting with Adobe Dimensions, I decided to see if I could make a digital screen in an environment; below are screenshots of the process:

Final product here:

As you can see, you can produce some incredible things in Adobe Dimension in a short amount of time. However, you are limited to what you can create without spending vast amounts of money on models and environments.

To conclude, I will not be using Adobe Dimension in the marketing of my collection of products as it is unable to offer me features I need such as importing my own models in. Therefore, I will look at an alternative, such as doing everything in blender.

Initial Ideas

First Drawings

Below is my first initial drawings of what I would like my home office products to look like. There are strong similarities with the geometric shapes I’ve used across the collection. I believe that ship is a strong aspect that influence a strong aesthetic and professional outcome.

Modelling

After deciding what shape and style I want my home office collection to be, I started to experiment with modelling in Blender. Blender is the free and open source 3D creation suite. It supports the entirety of the 3D pipeline—modeling, rigging, animation, simulation, rendering, compositing and motion tracking, even video editing and game creation. In this instance, I will only be using blender to 3D model, then UV unwrap to export to place the graphics on, making the products look as realistic and professional as possible.

Above, I have modelled the large floor standing vase. This replicated the drawn image and therefore there has been no alterations. For the small table standing vase, I decided to alter the proportions of each section which make us the vase in my drawing. I have switched these around, making the top larger, and the bottom smaller, as I believe this adds greater depth in the uniqueness and creativity, allowing it to be similar to other products in the collection, but have its own difference.

After modelling the vases, I decided to model the storage box that will sit on a consumers desk in their home office. I created 4 variations of this and experimented with size, shape, orientation and style. In order to chose which variation will be used, I will use peer assessment and feedback, as well as asking a selected few of my target audience. The next product I decided to model was the floor standing lamp. There are three variations with this product, which consist of the difference between the stand. The lamp shade is consistent throughout, however, I decided to experiment with the shape of the stand. I gained influence from the mood boards I created, therefore changed how the map standing up using a variety of shapes. Again, the decision of which version to use will be the result of peer assessment, and target audience feedback. The lamp model consisted of more elements than just the outer shape. I modelled the structure inside that would connect the lamp shape to the stand, and furthermore, hold the lightbulb in place.

Moreover, I modelled the picture frame, to which I created two variations: a picture frame with a thin, minimal frame, and then a think frame which features a smaller square hole where the picture will be inserted. At the moment, I believe the latter frame is more creative and unique, furthermore, modern and contemporary frames offer similar qualities, therefore I believe the last frame will be more attractive and aesthetically pleasing.

Made.com are an exclusively online furniture store, specialising in original furniture design at affordable prices. Made’s products come straight from the makers, there are no agents and no middle men, therefore cutting out any additional expenses. Their prices reflect the fact they have no middleman, offering affordable prices, yet with high quality and well designed products. Made believe they have the best craftsmen to build their products for high street top brands, still offering low costs.

Even though Made.com are online, they offer 4 showrooms for consumers to see some of the products in real life:

• Soho, London
• Redbrick, West Yorkshire
• Metquater, Liverpool
• The Mailbox, Birmingham

Below are some examples of the storage units that Made have to offer, in their home office section.

Majority of designs on this website are modern and contemporary. This illustrates how the market appreciates this type of style and that these products sell.

As well as creating my products, I may be dressing the scene to advertise the collection, therefore, here are some examples of modern and contemporary desks from Made, followed with storage compartments.

What Made would benefit from, is creating collections for consumers to browse through, rather than looking at each product individually. This would be more time effective for the consumer in todays busy society, and it would also give them inspiration if they are decorating a new space or re-decorating to modernise their property.

Made have clear and positive aims and objectives to provide high quality products at affordable prices. They are able to do this because of the fact they have no middle man; all products are delivered straight from the manufacturer, therefore acting as a wholesaler.

This is a method I wish to adopt for my collection of products. It means that I will be able to charge a relatively low and reasonable price, yet consumers still get good quality products as the collection will come straight from the manufacturers and be advertised online.