Branding is a business feature that communicates with the audience. Branding is where the business, product or service has a unique name and image which stays in the consumers mind, and is delivered through advertising and other marketing methods. Branding establishes a significant and differentiated presence in that market and is used to attract and retain loyal customers (Business Dictionary, 2017).
Branding is important as it goes beyond just a memorable logo. Good branding increase the value of the company, provides employees with direction and motivation, and further makes acquiring new customers easier (Deluxe, 2015).
Below are several ways branding can impact a business:
- Improves Recognition,
- Creates Trust,
- Supports Advertising,
- Build Financial Value,
- Inspires Employees,
- Generates New Customers.
The branding for Kontor is a vital part of this project, and will define whether the products outcome will be professional. Therefore, below is a list of what I shall create in order to produce good branding:
- Logo
- Branding Guidelines
- Communication
- Design (colour, font, etc.)
- Behaviour
- Language
- Culture
- Mission and Vision
- Design
- Print Advertisement
- Web Advertisement
- Banner Ad
- Web Page Layout
- Promotional Video
Below is a colour pallet designed in order to maintain the Kontor brand image and identity. These colours will be used in all marketing products such as: advertisements; letters; emails; promotional material and websites.
The use of the specific colour number tells people what specific colour they have to use when creating products. This means that the Kontor brand stays consistent and maintains its image in order for consumers to recognise them.
Kontor will be renowned for their good quality customer service. The behaviour when dealing with customers will be positive and polite, and furthermore help them with any query possibly. All these features come under marketing as the important factor Kontor is concerned with is developing strong relationships with customers and enhancing the Kontor image.
Bibliography
Business Dictionary (2017) Definition of Branding. BD Dictionary. Available from http://www.businessdictionary.com/definition/branding.html [accessed 27 November 2017].
Deluxe (2017) 6 Reasons Why a Strong Brand is Important for Your Small Business. Small Business Resource Center. Available from https://www.deluxe.com/blog/six-reasons-why-strong-brand-important-small-business/ [accessed 27 November 2017].
Strategy (2017) Why is Branding Important? Marketing and Technology Solutions. Available from https://strategynewmedia.com/why-is-branding-important/ [accessed 27 November 2017].